Not every campaign is an epic and runaway success. We try new things, sometimes they work, sometimes they don’t. As a study from University of Denver found, failure is a better teacher and businesses that fail often succeed in end. Recently we ran a marketing recruitment campaign asking university graduates to submit a video job application instead of a traditional CV. The thought behind this initiative was Millennials love technology and they are comfortable using it. So let’s create an application process that plays to their strengths. Ground breaking, right? Wrong. They didn’t care. We thought they would jump at the chance to be part of something new and different, maybe

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Not every campaign is an epic and runaway success. We try new things, sometimes they work, sometimes they don’t. As a study from University of Denver found, failure is a better teacher and businesses that fail often succeed in end. Recently we ran a marketing recruitment campaign asking university graduates to submit a video job application instead of a traditional CV. The thought behind this initiative was Millennials love technology and they are comfortable using it. So let’s create an application process that plays to their strengths. Ground breaking, right? Wrong. They didn’t care. We thought they would jump at the chance to be part of something new and different, maybe

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Posted in Marketing

Over the last 3 weeks, we have been trying to find Talent for our own business here at Red Executive. It is just as difficult to hire the ‘right fit’ for our own business as it is for our clients. To date, I’ve conducted 12 first interviews for the various open roles and the one thing that stands out is the lack of preparation taken by many candidates. It is concerning. When I ask candidates, “Why do you want to work here?” apparently the answer “because I think I would enjoy it” is acceptable. How can someone be willing to commit their life to a job and a business they literally

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Over the last 3 weeks, we have been trying to find Talent for our own business here at Red Executive. It is just as difficult to hire the ‘right fit’ for our own business as it is for our clients. To date, I’ve conducted 12 first interviews for the various open roles and the one thing that stands out is the lack of preparation taken by many candidates. It is concerning. When I ask candidates, “Why do you want to work here?” apparently the answer “because I think I would enjoy it” is acceptable. How can someone be willing to commit their life to a job and a business they literally

Read more

Picture this: You just got an interview for your dream job. You prepped for the interview, did your research, picked out an outfit. You are all set and ready to rock it. Last month you went out partying, on Facebook a friend tagged you in a picture dancing on the bar holding a bottle of tequila. You don’t think anything of it. After the interview, you feel great and are confident you will get an offer. But a few days later you get a call from the hiring manager, “we really liked you but we don’t feel you are right fit for our company.” What went wrong?! According to a survey

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Picture this: You just got an interview for your dream job. You prepped for the interview, did your research, picked out an outfit. You are all set and ready to rock it. Last month you went out partying, on Facebook a friend tagged you in a picture dancing on the bar holding a bottle of tequila. You don’t think anything of it. After the interview, you feel great and are confident you will get an offer. But a few days later you get a call from the hiring manager, “we really liked you but we don’t feel you are right fit for our company.” What went wrong?! According to a survey

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Recruiter insight is a monthly series on our Blog. Each month our experienced Red Executive recruiters are asked a different question, so they can share their knowledge and experience. Last month, our recruiters shared What is your top interview tip? This month we asked: What is your favourite website? In an effort to know our Recruiters better, here is what they said: Martin Collins, Founder and Managing Director Favourite Website: www.businessinsider.com Business Insider is my first port of call in the morning with my coffee. I read it via flipboard. It regularly provides me with the political, economic, technology, sports and international news that I crave. It has everything I need in one spot.

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Recruiter insight is a monthly series on our Blog. Each month our experienced Red Executive recruiters are asked a different question, so they can share their knowledge and experience. Last month, our recruiters shared What is your top interview tip? This month we asked: What is your favourite website? In an effort to know our Recruiters better, here is what they said: Martin Collins, Founder and Managing Director Favourite Website: www.businessinsider.com Business Insider is my first port of call in the morning with my coffee. I read it via flipboard. It regularly provides me with the political, economic, technology, sports and international news that I crave. It has everything I need in one spot.

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Last week was Europe’s showcase event in the ‘Digital Advertising’ space and 60,000 people from all over the world descended upon Cologne, (Leverkusen or Dusseldorf for the less organized), to engage in conversation and commercial action for 2017. What I really want to explore is how the following three key talking points from the show, coupled with the current state of the recruiting industry, impacts on our ability to attract talent. 1. Relevancy Online/Mobile ads is a massive market. So if the largest brands are going to spend their advertising money with you, you have to offer something relevant to their key target audiences. Gone are the days where I/Os and arbitrage

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Last week was Europe’s showcase event in the ‘Digital Advertising’ space and 60,000 people from all over the world descended upon Cologne, (Leverkusen or Dusseldorf for the less organized), to engage in conversation and commercial action for 2017. What I really want to explore is how the following three key talking points from the show, coupled with the current state of the recruiting industry, impacts on our ability to attract talent. 1. Relevancy Online/Mobile ads is a massive market. So if the largest brands are going to spend their advertising money with you, you have to offer something relevant to their key target audiences. Gone are the days where I/Os and arbitrage

Read more

“Find something you love to do and you’ll never have to work a day in your life” – Harvey Mackay But sometimes, even a Monday can feel like work. Monday, a singular day of the week that everyone loves to hate. But is this grudge justified?  If on Monday morning you find it hard to get started, we compiled a list to help you get past those Monday blues and start your week off right. 1. The start of the work week offers a fresh start Think of Monday as a fresh start, you have tasks you want to accomplish, goals and aspirations you want to achieve, put them into action.

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“Find something you love to do and you’ll never have to work a day in your life” – Harvey Mackay But sometimes, even a Monday can feel like work. Monday, a singular day of the week that everyone loves to hate. But is this grudge justified?  If on Monday morning you find it hard to get started, we compiled a list to help you get past those Monday blues and start your week off right. 1. The start of the work week offers a fresh start Think of Monday as a fresh start, you have tasks you want to accomplish, goals and aspirations you want to achieve, put them into action.

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Posted in Interest

Imagine, you finally get the funding from the group of VCs and investors because they believe in the business you built.  Now it’s time for your business to move out of its core market and expand internationally. It’s the start to the next chapter of your mission and there are many elements to consider. Based on our experience of creating expansion strategies with our clients, we have put together a list of questions to consider when entering your new region. What is the political situation? What is the political climate in the new region(s)? Is it stable? Traditionally, when companies expanded to Europe it has been to London due to low cultural barriers

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Imagine, you finally get the funding from the group of VCs and investors because they believe in the business you built.  Now it’s time for your business to move out of its core market and expand internationally. It’s the start to the next chapter of your mission and there are many elements to consider. Based on our experience of creating expansion strategies with our clients, we have put together a list of questions to consider when entering your new region. What is the political situation? What is the political climate in the new region(s)? Is it stable? Traditionally, when companies expanded to Europe it has been to London due to low cultural barriers

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Posted in Recruiter Advice

In my 30 years of recruitment, one thing has not changed, it is important to build long lasting relationships with clients, candidates and industry peers. When I first started to work in recruitment during the 80’s, the fax machine was the newest piece of kit, and boy it was amazing.  Over the years, I worked in many areas of recruitment, such as temporary staff, high volume, permanent and temporary recruitment within the call center industry.  I  worked in agencies, in-house and the Glasgow Commonwealth Games.  Currently, I work within the exciting world of Digital Marketing, where the energy and the buzz is without question second to none. Success relies on talk not tech Throughout my career,

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In my 30 years of recruitment, one thing has not changed, it is important to build long lasting relationships with clients, candidates and industry peers. When I first started to work in recruitment during the 80’s, the fax machine was the newest piece of kit, and boy it was amazing.  Over the years, I worked in many areas of recruitment, such as temporary staff, high volume, permanent and temporary recruitment within the call center industry.  I  worked in agencies, in-house and the Glasgow Commonwealth Games.  Currently, I work within the exciting world of Digital Marketing, where the energy and the buzz is without question second to none. Success relies on talk not tech Throughout my career,

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Should I learn to code? That is a question I have been asking myself for a while now. As an intern in the digital sector and a recent graduate who was job hunting,  I  witness first hand the demand increase for digitally skilled employees, who can create and implement technology. Read more about The War for Talent What can I do? Learn to code or program, even at a basic level. It complements your skill set and makes you stand out among other candidates. Plus, it helps develop your logical thinking and basic understanding of computer science. Governments have realized the importance of coding and, in recent years, added coding to the

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Should I learn to code? That is a question I have been asking myself for a while now. As an intern in the digital sector and a recent graduate who was job hunting,  I  witness first hand the demand increase for digitally skilled employees, who can create and implement technology. Read more about The War for Talent What can I do? Learn to code or program, even at a basic level. It complements your skill set and makes you stand out among other candidates. Plus, it helps develop your logical thinking and basic understanding of computer science. Governments have realized the importance of coding and, in recent years, added coding to the

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Situated south of Italy, lies a small yet surprising Island that boasts a welcoming climate and a strong and stable economy. I have been living in Malta on and off for the past 5 years. My experiences on this little slab of paradise have been unforgettable and why I keep coming back. I grew up in the South of Wales; a lush, green, wet-sheep ridden country, extremely different culturally and geologically from Malta. If you are in mind set where you need a change of scenery, a fresh start or a new challenge, then Malta is a country I would consider relocating. 5 best reasons to live in Malta 1. Almost everyone

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Situated south of Italy, lies a small yet surprising Island that boasts a welcoming climate and a strong and stable economy. I have been living in Malta on and off for the past 5 years. My experiences on this little slab of paradise have been unforgettable and why I keep coming back. I grew up in the South of Wales; a lush, green, wet-sheep ridden country, extremely different culturally and geologically from Malta. If you are in mind set where you need a change of scenery, a fresh start or a new challenge, then Malta is a country I would consider relocating. 5 best reasons to live in Malta 1. Almost everyone

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