In today’s competitive recruiting market, creating an online personal brand allows you to stand out amongst competitors. Your personal brand is how people remember you and the impression you want to convey. Worrying about your online presence is a relatively new phenomenon that didn’t need to be considered 10 years ago but in today’s social media-driven world, we do. Not every social media profile you have will be used for work purposes, some won’t be appropriate for your audience and some you just want to use for your private life. No matter if you are posting on your professional or your personal profile, there are certain things that should always be

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In today’s competitive recruiting market, creating an online personal brand allows you to stand out amongst competitors. Your personal brand is how people remember you and the impression you want to convey. Worrying about your online presence is a relatively new phenomenon that didn’t need to be considered 10 years ago but in today’s social media-driven world, we do. Not every social media profile you have will be used for work purposes, some won’t be appropriate for your audience and some you just want to use for your private life. No matter if you are posting on your professional or your personal profile, there are certain things that should always be

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The importance of personal branding for Recruiters Today, branding is not limited to just companies. You are a brand too. When you think of Richard Branson, Elon Musk or Mark Zuckerberg, you immediately think of a certain image, a trusted source, a leader in their industry and by extension their brands.  But personal branding is not just for CEO’s, entrepreneurs or The Kardashians. It’s for everyone. Personal branding is how people remember you. It is the exact impression you want to convey. It builds your professional reputation and by extension your company. Your personal brand gives you a competitive advantage, allowing you to stand out in your field. As a Recruiter,

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The importance of personal branding for Recruiters Today, branding is not limited to just companies. You are a brand too. When you think of Richard Branson, Elon Musk or Mark Zuckerberg, you immediately think of a certain image, a trusted source, a leader in their industry and by extension their brands.  But personal branding is not just for CEO’s, entrepreneurs or The Kardashians. It’s for everyone. Personal branding is how people remember you. It is the exact impression you want to convey. It builds your professional reputation and by extension your company. Your personal brand gives you a competitive advantage, allowing you to stand out in your field. As a Recruiter,

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Working at a small business provides a broader set of responsibilities, allowing you learn more and expand your skill set. Content marketing at a small business means you need to be a ‘jack of all traits.’ In my experience, being a one-woman marketing team means I’m a marketing strategist, designer, copywriter, social media manager, and developer. So to be a one-person content generating dynamo, I need help. A good hack always helps. These are my favourite content marketing hacks that carved out a special place in my heart. They make my life easier, allow me to expand my skills and produce content that looks like a whole team put it together,

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Working at a small business provides a broader set of responsibilities, allowing you learn more and expand your skill set. Content marketing at a small business means you need to be a ‘jack of all traits.’ In my experience, being a one-woman marketing team means I’m a marketing strategist, designer, copywriter, social media manager, and developer. So to be a one-person content generating dynamo, I need help. A good hack always helps. These are my favourite content marketing hacks that carved out a special place in my heart. They make my life easier, allow me to expand my skills and produce content that looks like a whole team put it together,

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Posted in Marketing

Not every campaign is an epic and runaway success. We try new things, sometimes they work, sometimes they don’t. As a study from University of Denver found, failure is a better teacher and businesses that fail often succeed in end. Recently we ran a marketing recruitment campaign asking university graduates to submit a video job application instead of a traditional CV. The thought behind this initiative was Millennials love technology and they are comfortable using it. So let’s create an application process that plays to their strengths. Ground breaking, right? Wrong. They didn’t care. We thought they would jump at the chance to be part of something new and different, maybe

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Not every campaign is an epic and runaway success. We try new things, sometimes they work, sometimes they don’t. As a study from University of Denver found, failure is a better teacher and businesses that fail often succeed in end. Recently we ran a marketing recruitment campaign asking university graduates to submit a video job application instead of a traditional CV. The thought behind this initiative was Millennials love technology and they are comfortable using it. So let’s create an application process that plays to their strengths. Ground breaking, right? Wrong. They didn’t care. We thought they would jump at the chance to be part of something new and different, maybe

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Posted in Marketing

1. You start the journey with a #dmexcotravelselfie 2. The first day begins with all the newbies having to queue because they forgot to print their passes beforehand. 3. Meet up with friends you haven’t seen since dmexco last year. 4. All conversations  start with how poor the mobile reception and wifi are at the show. 5. YoY the Agency Network stands have more security. 6. The Lead Generation guy starts following you round the conference. 7. By 7pm, one of the stands has basically turned into a nightclub. 8. The second day begins and there are unmanned booths. Someone had fun last night. 9. As you’re leaving, you finally realize the difference between the dmexco diner

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1. You start the journey with a #dmexcotravelselfie 2. The first day begins with all the newbies having to queue because they forgot to print their passes beforehand. 3. Meet up with friends you haven’t seen since dmexco last year. 4. All conversations  start with how poor the mobile reception and wifi are at the show. 5. YoY the Agency Network stands have more security. 6. The Lead Generation guy starts following you round the conference. 7. By 7pm, one of the stands has basically turned into a nightclub. 8. The second day begins and there are unmanned booths. Someone had fun last night. 9. As you’re leaving, you finally realize the difference between the dmexco diner

Read more