In today’s competitive recruiting market, creating an online personal brand allows you to stand out amongst competitors. Your personal brand is how people remember you and the impression you want to convey. Worrying about your online presence is a relatively new phenomenon that didn’t need to be considered 10 years ago but in today’s social media-driven world, we do.
Not every social media profile you have will be used for work purposes, some won’t be appropriate for your audience and some you just want to use for your private life. No matter if you are posting on your professional or your personal profile, there are certain things that should always be considered, as your personal brand, and by extension, your company is always being represented.
In order to ensure that your personal brand is not affected, follow these tips to ensure your social media profiles do not represent you negatively because your personal brand is how you are remembered.
Tips to ensure your social media profiles are always appropriate
Set your privacy setting on personal accounts
Set your privacy settings so you can control what links or comments are shared on your profile and people’s ability to tag you. Even though you are careful about what you share and post, it does not mean others have the same consideration about your image.
Don’t post inappropriate photos or videos
Think before you post a picture of last weekend out with your friends, if you are obviously intoxicated or in a ‘compromising position,’ it’s probably not a good idea, it can hurt the image of your brand.
Interact according to your brand
Whenever you are using your accounts for professional purposes, interact and engage in a manner that reinforces and is in-line with your brand. Interactions include sending a private message, connection request on LinkedIn, comment on a post, share a post, write a post…everything! You are representing your personal brand. So be sure to deliver quality and be professional.
Avoid controversial topics
It is not advisable to share links, articles or post photos of controversial topics. You do not want to offend someone or a group. This is not to say you can’t share anything, just do not share topics that are universally offensive or controversial.
Be mindful of followers and Friends
Do not approve every friend or follower. Be mindful of who you choose to interact with online. Controversial people can affect your credibility and impression of your personal brand.
These suggestions do not mean you must remain silent on social media or undetectable. Just be mindful of what you do and how you act online.
Don’t complain about your job or boss
Even on your personal account, do not complain about your current or any past jobs, clients, co-workers or bosses. Airing your grievances for the world to see is never a good idea. It makes you look unprofessional, petty and difficult to work with.
The key takeaway: think before you post. When posting professionally, only post updates that will further your personal brand and when posting personally, ensure you do not post anything that will affect your brand and leave a bad impression.
This post was written by Alyssa Jacobs, Marketing & Social Media Manager at Red Executive