Building a strong brand is important for Recruiters.
Your brand is how you are remembered and how you want to convey yourself. If created properly with thought and purpose, it can add value to your career and company. To do this, you need to create your brand strategically.
But how do you go about starting your brand?
Begin by asking yourself the following questions:
- How do you want to present yourself?
- Who is your target audience?
- What is your target industry?
- What does this industry want to know?
- How can you best reach your target audience?
- What are your aspirations?
- What value can you bring?
- Why should they trust you?
- How do you want to be remembered?
- How will you represent your company values and culture?
Once you determine your brand, you can start building it.
6 steps to building your personal brand
Step 1: Audit all of your social media profiles
In today’s social media-driven world there is a very high chance that you already have various accounts, like LinkedIn, Facebook, Twitter, Snapchat, Instagram etc. According to Brandwatch, internet users have an average of 5.54 social media accounts.
Not every account will be used for professional purposes, some you will want to keep private for personal reasons. Be sure to adjust privacy settings accordingly.
For all the accounts you plan to use for professional purposes, review, adapt and align the content to the brand you want to convey. Do this by keeping messaging consistent and relevant.
Step 2: Delete content
Review your social media profiles that you plan to use for your professional brand and all content that you have posted, shared or been tagged in, make sure it’s appropriate. Remove anything that will show you in any undesirable way.
Step 3: Delete inactive profiles
Delete inactive profiles that you haven’t used in over a year. It looks careless and unprofessional to have unused accounts that do not help build your personal brand.
Step 4: Set privacy settings
Lock down your privacy settings on your personal accounts, so you have to approve all your followers, posts, shares and tags. This will ensure nothing inappropriate is posted by a friend or follower that could potentially harm your personal brand.
Step 5: Use/create accounts only relevant to your audience
Once you determine where your target audience will be most reachable, create profiles on those social media sites and begin to build your network. As a Recruiter, your network is one of your biggest resources and strengths! Do not join a social media network that you aren’t going to actively commit to using.
Step 6: Build your social media profile
The best place to start building your personal brand is on the sites that are most relevant to your target audience and where they are hanging out.
To begin building your profile:
- Use a profile photo that makes you look professional and approachable.
- Write a summary or description that represents the personal brand you want to create.
- Highlight your skills, talents or anything extra you want to showcase about who you are and the personal brand you represent.
- Develop a personality, interact and engage with other people on social media.
- Share topics relevant to your industry.
When potential new clients or candidates are deciding if they want to work with you, the first thing many of them do is look through your social media profiles. They do this to be sure the person is a right fit for them, professionally and value wise. Clients and candidates don’t want to work with someone who has a negative or controversial online presence. It reflects poorly on their business. So create a personal brand that is professional, represents the image you want to convey and how you want to be remembered.
This is just part 2 of our Personal Branding for Recruiters series. Stay tuned for part 3, Social Media Dos and Don’ts.
Check out Part 1: A Recruiters Guide to Personal Branding Part 1: How it helps your career
This post was written by Alyssa Jacobs, Marketing & Social Media Manager at Red Executive.