Working at a small business provides a broader set of responsibilities, allowing you learn more and expand your skill set.
Content marketing at a small business means you need to be a ‘jack of all traits.’ In my experience, being a one-woman marketing team means I’m a marketing strategist, designer, copywriter, social media manager, and developer. So to be a one-person content generating dynamo, I need help. A good hack always helps.
These are my favourite content marketing hacks that carved out a special place in my heart. They make my life easier, allow me to expand my skills and produce content that looks like a whole team put it together, without the team. A win all around.
6 content marketing hacks
No design team? No problem.
You can still create professional looking images for social media, blog posts, infographics, presentations, eBooks etc…You can store all the images you create online and it’s free. Plus, it’s super easy and fun to use.
Check out this image created on Canva:
Who needs a developer and web designer anyway?!
Thanks to Unbounce, you can quickly create and publish landing pages. They have many ‘how to’ guides and provide suggestions to ensure your pages are high converting. They offer A/B testing, so you can test, test and test some more, in order to figure out what works and what does not. Need help? Support is just an email or LiveChat away and they’re amazing! They are uber helpful and respond quickly.
Here is an example of a landing page we created with Unbounce using their drag and drop interface:
Snapseed makes anyone Annie Lebowitz.
This photo editor does it all. You can only use it on your phone, which is just fine because smartphone cameras take amazing pictures. Snapseed is super easy to use. You take a picture, upload it and then tune image, crop, brush, add filters or text. I have even started to use this app in my everyday life, gotta keep my Instagram game strong!
Here is a picture edited with Snapseed:
Thanks to Grammarly, we have an in-house copy editor.
Just download the plug-in for your web browser and it instantly checks your spelling and grammar. It works directly on Facebook, Twitter and LinkedIn so you can edit status updates. It also works directly on WordPress. You can even upload word docs to the website. No need to worry about pesky spelling or grammatical errors, ensuring your content always looks professional.
5. Free stock photo websites
Hubspot says ‘content with relevant images gets 94% more views than content without relevant images.’ So to jazz up our social media or blog posts, I use the following free of copy restriction sites: Pixabay, IM Free and Pexels. They offer images on almost any topic.
These are examples of the images available:
Check out Pixabay
Explore IM Free
6. Website resources
Read, read and read some more.
I read a lot about marketing and social media. It keeps me informed and helps generates ideas.
One of my favourite content marketing resources is the blog at CoSchedule. It has information on content marketing, social media marketing, marketing projects, blog management. Plus, they offer lots of free tools to help you generate stellar content.
The other must read blog is from Convince and Convert. The focus is on digital inbound marketing and customer experience.
Finally, the marketing blog at Hubspot. There is information on social media, ‘how to’ guides and it provides great tips and insight about all things marketing, like SEO, increasing traffic, content improvement etc…
Get more marketing tips from our post: 5 Things we learned from a failed marketing campaign
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This post was written by Alyssa Jacobs, Marketing & Social Media Manager at Red Executive